As heir to Korea's biggest taxi company, playboy Im Jung Hwan spends money like water and stirs up trouble in droves. Life is totally great for Jung Hwan until his mother (Kim Hyung Ja) suddenly cracks down and takes away his money. What's more, she orders him to start driving a taxi to earn his keep!
Jung Hwan, who's never worked a day in his life, can only comply, but he keeps angering his customers and even tries to put up his taxi as collateral for a loan. When Jung Hwan's first passenger, Eun Ji, runs off without paying, it marks the fateful beginning of a bickering romance between the poor girl and the down-on-luck heir in disguise. But it's only a matter of time before Jung Hwan's old ways come creeping back!